To err is human – that is what we have been hearing since we were kids and many of us take this very cushion when we make a mistake. However when you’re in an advertising PR job, you simply cannot afford to make much mistakes; in fact if you really want to benefit from your position, you need to make sure that you do not make the following mistakes, at least!
Common Mistake Made in Advertising PR Job #1: Too Much Advertisement
Advertisement does not mean that you bombard people with advertisements even in their sleep! True, companies have increased advertisement spending but that is an overall effect of the newer companies coming into the scene as well. PR advertisement professionals were never this full with assignments! When working for a company, it is your responsibility if you’re in this role to explain your board of managers how too much advertisement can backfire.
Common Mistake Made in Advertising PR Job #2: Too Less Advertisement!
In the search of subtlety, there shouldn’t arise a case where you do not advertise at all, or advertise too less. Because of the fact that you’re an advertising and PR combo, you have to understand the DNA of the target crowd. You need to know what they are thinking and what attracts the people most.
Common Mistake Made in Advertising PR Job #3: Being too Conventional
What makes people attracted to a particular advertisement? Is it the thought or the presentation or the amount of advertisement? A popular survey suggests that people are in awe of ‘intelligent’ advertisements rather than them which are ‘in your face’. Too much of advertisement might not help either. Therefore it is imperative as a PR advertiser that you keep innovating further and simplifying your advertisements further!
Common Mistake Made in Advertising PR Job #4: Going Overboard with Humor
Humor is something that people like in app 排名 advertisements. But mindless laughs/gags? No way! Your advertisement should be such that they do not appear to be mocking someone or making fun at others expense. Even if the situation demands, there is a subtle way towards the ‘perfect’ advertisement.
Common Mistake Made in Advertising PR Job #5: Ignoring the People Power
Whom do you seek to target with your advertisement? Not your boss – but the public, the target customers of your product. Apart from keeping them in good humor, you also cannot underestimate the power that the target consumer wields – one mistake and you’ll be struggling to keep up the pace.
Common Mistake Made in Advertising PR Job #6: Ignoring Social Media
Facebook, twitter and other online social networking applications are not just for sharing pictures, videos and commenting on stuff. They make a great advertising tool for the guy in advertisement PR job. It is not hard to guess as why they have become much fancied tools/mediums for advertisement PR professionals. They can target much more than otherwise possible with conventional media and has the power to sway people to your product like no other!